Community Outreach Liaison

Job Summary

The Business Development Representative/Community Outreach Liaison is responsible for establishing, developing, and growing the assigned territory and specific accounts on behalf of Sanford Behavioral Health. This role will design, develop, implement, and execute strategies and tactics driving screenings and admissions to Sanford. 

​​Role and Responsibilities​

• Exceeds performance targets by engaging key market segments, including physicians, practitioners, hospitals, EAPs, advocacy groups, and others through various communication methods (appointments, calls, emails, events). 
• Builds and nurtures a professional referral network. 
• Generates new referrals and maintains relationships with existing clients through effective prospecting and follow-up. 
• Coordinates communication, facility tours, event planning, and business development activities. 
• Promotes and follows up on events to attract new prospects and maximize opportunities. 
• Develops sales routes to optimize time, travel, and meet sales activity expectations. 
• Plans and executes special events to support territory-specific strategies. 
• Works with directors to create tailored business development plans. 
• Logs sales activities in Customer Relationship Management (CRM) software and prepares strategic business plans for new and existing accounts. 
• Participates in required staff development and training. 
• Adheres to the Code of Ethics, Standards of Practice, and employee handbook. 
• Maintains a positive attitude to promote a collaborative work environment. 
• Performs other duties as assigned. 

​​Qualifications and Education Requirements​

• Bachelor’s degree in business administration or related field, preferred. 
• One year of recent experience in performance driven sales, event planning and business development setting, required. 
• Experience in account development and proven ability to close sales, required. 
• Unrestricted Michigan driver’s license, required. 

Knowledge/Skills/Abilities

• Must have a solid understanding of consultative and solutions focused selling. 
• Demonstrates ability to bring insights to customers. 
• Must have an aptitude for large account management: managing gatekeepers, influencing multiple decision makers, and understanding the complexities of a transaction. 
• Demonstrates professional behavior reflective of Sanford’s Mission Statement, Philosophy and Values. 
• Demonstrates ability to identify resources and learn quickly when facing new problems or in obtaining new information; quickly grasps the essence and the underlying concepts. 
• Demonstrates ability to clearly and succinctly communicate both verbally and in writing. 
• Demonstrates a working knowledge of current and possible future policies, practices, trends, and developments affecting the industry; knows the competition. 
• Demonstrates an ability to listen attentively and actively; has the patience to hear people out; can accurately restate the opinions of others, even when the parties disagree. 
• Must be able to orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information and files in a useful manner. 
• Must be effective in a variety of formal presentation settings: one-on-one, small, and large groups, with peers and direct reports. 
• Must be able to deal with concepts and complexity comfortably and effectively. Ability to work within a team setting and create an environment where all are valued and work together cohesively.  
• Must possess good time management skills, be detail oriented, thorough, conscientious, empathetic, and willing to provide the highest level of customer service in all interactions. 

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer or driving a vehicle. 
• Prolonged periods of standing and walking. 
• Must be able to lift 15 pounds. 
• Must be able to perform repetitive tasks such as typing for extended periods of time. 
• Must be able to clearly express and exchange ideas by means of spoken words to impart oral information to employees or others accurately or quickly, engaging in sometimes lengthy conversations or presentations. 
• Must be able to ascend and descend stairs daily.  
• Must be able to seize, hold, grasp, turn or otherwise work with your hand or hands. 
• Must be able to perceive sound by ear to interpret oral information from employees or others accurately or quickly. 
• Work will be performed in an office environment with fluctuating temperatures. 

ADA Disclaimer

The employee must be able to perform the essential functions of the position adequately.  If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. All requests must be made to the Human Resource Department in writing. 

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities my change at any time with or without notice and employees will be required to follow any other job-related instructions or assignments.  All duties and responsibilities are essential functions and requirements, which are subject to possible modification to reasonably accommodate individuals with disabilities.  I understand that my signature below indicates my understanding of the requirements, essential functions, and the duties of this position. 

Sanford Behavioral Health is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.